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Browse business lessons online, then download the Primer app to take them on your phone

Primer’s free mobile app offers fast and easy jargon-free lessons for business owners and people looking to achieve their work and career goals. Learn practical skills from industry experts on topics like business and operations, brand and identity, and marketing and measurement.

 
 
Marketing & Measurement

Promote your business to earn loyal customers with lessons on digital marketing, measurement, social media, analytics, and more.

by Primer Team

 
Intro to Digital Marketing

Find out how to market your business online.

 
Advanced Digital Marketing

Get tips for boosting your digital marketing through display ads, remarketing, and more.

 
Tracking & Analytics

Take lessons on digital metrics, Google Analytics, and more.

Track Your Acquisitions with Digital Metrics

by Avinash Kaushik, Marketing Evangelist

Harness the Power of Google Analytics

by Get Your Business Online Team

Track Customer Behavior with Digital Metrics

by Avinash Kaushik, Marketing Evangelist

Measure the True Value of Your Online Community

by Ryan Chynces and Andy Au, Hootsuite

Measuring Your Content’s Return on Investment

by Ryan Chynces and Andy Au, Hootsuite

Measuring the ROI of Your Social Media Contests

by Ashley Warren and Dana Kilroy, ShortStack

Set Up Goals in Google Analytics

by Analytics Academy

Get Started with Google Analytics

by Get Your Business Online Team

Track Marketing Outcomes with Digital Metrics

by Avinash Kaushik, Marketing Evangelist

Measure Your SEM Success with Metrics (and Math)

by Jesse Eisenberg, Elite SEM

 
Mobile App Promotion

Get tips for engaging your mobile app's target audience.

 
Social Media Marketing

Learn how to create #SocialAds, work with #Influencers, and more.

 
Video Marketing

Learn about creating actionable online videos, hardworking video ads, and more.

 
Email Marketing

Find out how to build an email list, use email automation, avoid spam filters, and more.

Why a Business Email Address Is Good for Business

by Get Your Business Online Team

Keep Customers Interested with Email Automation

by Cezary Pietrzak, Digital Marketing Consultant

Get to the Point: Tips for Crafting Effective Emails

by Tami Reiss, Founder, Just Not Sorry

Build Your Email Marketing A-Team

by Palmer Houchins, MailChimp

Reach Customers, Not Spam Filters

by Matthew Grove, MailChimp

 
Content Marketing

Get lessons on planning, creating, and sharing compelling content.

 
Market Research

Learn ways to gain insights about your customers and apply them to your business.

 
Agency Management

Discover methods for building a strong working relationship with your agencies.

 

Up Next

Business & Operations
Learn skills to help run a successful business.
Brand & Identity
Learn skills to help your business stand out.